The Adult Mobile: Markets, Metrics and Mechanics session at XBIZ Summit was moderated by Christopher O’Connell of Mikandi.com. The panel consisted of Alexandre of Wister Affil4you.com, Christian Kreul of Displayboy GmbH and CEO of SexGoesMobile.com and Kieran O’Keeffe CEO of Reporo.

Christopher O’Connell asked about revenue and impressions from the mobile market. Kierian O’Keeffe mentioned that in many countries consumers are getting porn through their mobile devices only. Also, Europeans use phone carrier billing more than credit card billing. Alexandre discussed how using mobile billing over credit card billing is easier for users of mobile devices. Christian Kreul said click to pay was only two clicks and the billing was done. He also mentioned that Africa is an emerging market because they cannot afford personal computers or even smartphones. But you can still market to them and there is a demand for porn, it is human nature. (more…)

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The Social Marketing session on day one of the Xbiz Summit covered profiting from alternative traffic sources like Myspace, Twitter and Facebook. The panel was Moderated by Peter Housley CEO of Naughty Tweet Network. The panel included Kelly Shibari from The PRSM Group, Lauren MacEwen from 7 Veils Media , Joanne Cachapero Membership Director at Free Speech Coalition, Christophe Peyras aka Frenchie from Streamate, Sam from MyPornProfile.com, and Paige Little from SexyLittlePaige.com.

The session started with suggestions on how to be successful on Twitter. Kelly Shibari suggests that you be personal, reply to tweets @ you and post news and videos that you find interesting. Joanne Cachapero agreed that you need to show off your personality as well as posting videos and news. She also felt Myspace is considered to be dead pretty much at this point. Lauren MacEwen suggests you access your end users through twitter and that customers like being able to tweet you. She suggests you build sales by making connections through Twitter and if your customers like you they will tell their friends. Sam suggests you have contests and give things away to your Twitter followers.
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As I announced a few weeks ago, PimpsPromo will be attending the upcoming YNOT Summit 2011, to be held June 23 – 25, 2011 in San Francisco. If you have yet to purchase your passes for the show or made your hotel reservations, this reminder is targeted towards you.

First off, the show passes are currently $179.99. If you use the discount code of “FCX” (minus the quotation marks) you will save $45. I am not sure how long they are going to keep this code active, so once again, I urge you to get your passes as soon as possible. At the door, the price will be $249.99 and no discounts will be available. Unlike prior years, you will not be able to get into any of the off site parties and events without a show pass. The Smash Up Derby opening party and Kink in the Castle are two events to not be missed, so get your passes.

Secondly, room rates are probably going up. YNOT Summit arranged for room rates of $149/per night provided you made your reservations by June 1, 2011. I screwed up and waited until today to make my reservations. Instead of using the online reservations, I called the Holiday Inn reservation line at (800) 972-3124, and they accepted the group code of “CYN” to get the discounted rate. I do not know if it would have worked online or not, but their website indicated the rate would have likely been $190/night. To be safe, I would suggest calling and do it immediately as I do not know how long they will honor it. (more…)

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