When ICM Registry was promoting the idea of the .xxx top level domain extension one of the perks that was heralded to potential buyers was the implementation of a search engine specifically for .xxx domains. That day has arrived with the launch of the .XXX search engine.

Originally scheduled to launch on September 28, press releases had been sent out to the mainstream media prior to the 28th and the media could not risk being scooped, so many of them announced the launch ahead of time. This resulted in ICM releasing the search engine a little early so they could take advantage of the additional traffic they, and the .xxx domain owners, might receive.

Unlike other “porn specific” search engines that have been attempted in the past, the .XXX search engine will only crawl domains with the .xxx extension. According to the Search.XXX Policies and Principles page, the search engine will crawl developed .XXX websites that contain adult entertainment content only. If the domain is parked, it will not be crawled. While it does not crawl dotcoms, they do give instructions on how to forward your .xxx site to your .com using your DNS “A” record so you can still take advantage of their traffic. (more…)

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